Are you a strategic thinker with a passion for driving online visibility and maximizing conversions? We are seeking a talented Digital Marketing Specialist to join our team and take a lead role in implementing innovative digital marketing strategies. As a key player, you will contribute to the success of our online presence by leveraging your expertise in SEO, SEM, and digital advertising on various platforms.

Responsibilities

• Develop and implement comprehensive media strategies across multiple digital channels, aligning with overall marketing objectives.
• Collaborate closely with the viewership and engagement team to enhance click-through rates, watch time, website visits, and email subscriptions.
• Demonstrate a strong understanding of campaign performance measurement, optimizing key performance indicators (KPIs) based on objectives, and consistently delivering strong results through testing and ongoing optimization.
• Work with cross-functional teams, including Design, Graphics, Program, Studio Operations, and Playlist, to manage processes and generate insightful campaign reports with optimization recommendations.
• Collaborate with the program team to understand and execute content strategies that align with our brand voice, target audience, and marketing objectives.
• Collect and analyze data from competitive reports, forecast effective target audiences, and understand their behavior and habits to determine appropriate media channels.
• Proactively monitor the digital landscape, identify trends, and recommend strategic partners for upcoming campaigns.
• Researching and implementing content recommendations for organic SEO success

Skills

• Develop and execute keyword strategies aligned with monthly program and content objectives.
• Monitor campaign performance, identify underperforming elements, and implement optimizations or pauses as needed.
• Conduct in-depth analysis to maximize ROI and optimize ad spend.
• Generate comprehensive Google Ads performance reports.
• Develop and implement promotional strategies weekly show and other programs.
• Leverage multiple digital channels to effectively disseminate content and drive engagement.
• Collaborate with the content team to maintain consistent messaging and brand identity.
• Conduct in-depth analysis of website traffic, social media engagement, and email open rates.
• Generate detailed reports on campaign performance utilizing Google Analytics, social media analytics, and ad data.
• Create visually compelling presentations showcasing paid ad, annual and seasonal promotion, and monthly digital media team performance.
• Maintain accurate and up-to-date website content, including prayer schedules, mass timings, and testimonies.
• Optimize website for search engines (SEO) through on-page and off-page strategies.
• Utilize Hubspot CRM for landing page management and SEO optimization.
• Develop and execute engaging content across multiple social media platforms (YouTube, Facebook, X, Twitter, Instagram).
• Monitor social media analytics to inform strategy adjustments.
• Coordinate live streams for UK Mass, Ireland Mass, German Mass, and other special events.
• Manage Google My Business listings and ensure accurate event information.
• Maintain up-to-date Wikipedia content and linked data.
• Collaborate effectively with the team to achieve overall marketing objectives.
• YouTube Copyright Claim submission and follow-ups ,Other works as assigned by team/HOD

Job Details

• Job Location: Windfall Productions PVT LTD, Infopark Koratty, India
• Career Level: Intermediate Level
• Employment Status: Full Time
• Experience: 2-4 years
• Residence Location: India