We are seeking a detail-oriented, proactive professional to manage data quality and governance and support campaign execution through the effective use of related platforms. This role is critical in generating actionable insights, enabling data-driven decision-making, and delivering personalized campaign journeys by bridging Campaign, IT, and Leadership teams.
Key Responsibilities:
Data & Campaign Operations
1. Data Collection & Entry
- Import user data collected onsite into internal systems
- Ensure timely and accurate data entry to support ongoing campaigns
2. Data Quality & Validation
- Strong understanding of data validation, organization, and segmentation
- Clean and curate contact lists by removing duplicate or unclear entries
- Maintain consistent, reliable data across platforms
3. Database Management
- Create and manage segmented lists based on user behavior, engagement, and interaction history.
- Ensure the database remains clean, organized, and campaign-ready
4. Reporting & Insights
- Generate performance reports (e.g., email open rates, click-through rates, page visits)
- Analyze campaign data to provide actionable insights and improve engagement
- Support the campaign team in planning and implementing personalized, data-driven email journeys
5. Data Governance
- Classify contacts based on engagement levels and interaction patterns in line with organizational policies
- Ensure proper data handling, including archiving instead of deletion for compliance and traceability
- Maintain adherence to data governance and privacy standards
6. Data Quality Assurance
- Conduct regular audits to identify inconsistencies or gaps
- Validate data before campaign deployment to ensure accuracy and relevance
- Implement processes to maintain high data integrity
7. Troubleshooting & Coordination
- Collaborate with regional teams to resolve data discrepancies to ensure data accuracy
- Serve as a point of contact for data-related issues impacting campaigns
8. Cross-Functional Collaboration
- Partner with Campaign, IT, and Leadership teams to align data strategies with organizational goals
- Bridge technical and marketing teams to enable seamless campaign execution
- Proactively recommend improvements to enhance campaign performance and customer journeys
Skills & Requirements
- Strong understanding of data cleaning, validation, and segmentation
- Experience with email marketing workflows and automation
- Analytical mindset with the ability to interpret campaign performance data
- Close attention to detail and accuracy
- Strong communication and collaboration skills
- Willingness to learn and continuously update skills
- Strong presentation skills with the ability to effectively communicate CRM and campaign data insights to management, supporting analysis and informed decision-making.
Preferred Qualifications
- Experience in campaign-driven or fundraising environments
- Familiarity with CRM data governance and compliance practices
- Exposure to cross-functional project coordination
Education
- Bachelor’s or Master’s degree in Computer Science, IT, Data Science, Statistics, Marketing, Business Analytics, or related fields
Job Details
- Job Location: Infopark Koratty, India
- Career Level: Mid Level
- Employment Status: Full Time
- Experience: 2-5 Years
- Residence Location: India