Are you a strategic thinker with a passion for driving online visibility and maximizing conversions? We are seeking a talented Digital Marketing Specialist to join our team and take a lead role in implementing innovative digital marketing strategies. As a key player, you will contribute to the success of our online presence by leveraging your expertise in SEO, SEM, and digital advertising on various platforms.
Responsibilities
- Develop and implement comprehensive media strategies across multiple digital channels, aligning with overall marketing objectives.
- Collaborate closely with the viewership and engagement team to enhance click-through rates, watch time, website visits, and email subscriptions.
- Demonstrate a strong understanding of campaign performance measurement, optimizing key performance indicators (KPIs) based on objectives, and consistently delivering strong results through testing and ongoing optimization.
- Work with cross-functional teams, including Design, Graphics, Program, Studio Operations, and Playlist, to manage processes and generate insightful campaign reports with optimization recommendations.
- Collaborate with the program team to understand and execute content strategies that align with our brand voice, target audience, and marketing objectives.
- Collect and analyze data from competitive reports, forecast effective target audiences, and understand their behavior and habits to determine appropriate media channels.
- Proactively monitor the digital landscape, identify trends, and recommend strategic partners for upcoming campaigns.
- Researching and implementing content recommendations for organic SEO success
Skills
- Develop and execute keyword strategies aligned with monthly program and content objectives.
- Monitor campaign performance, identify underperforming elements, and implement optimizations or pauses as needed.
- Conduct in-depth analysis to maximize ROI and optimize ad spend.
- Generate comprehensive Google Ads performance reports.
- Develop and implement promotional strategies weekly show and other programs.
- Leverage multiple digital channels to effectively disseminate content and drive engagement.
- Collaborate with the content team to maintain consistent messaging and brand identity.
- Conduct in-depth analysis of website traffic, social media engagement, and email open rates.
- Generate detailed reports on campaign performance utilizing Google Analytics, social media analytics, and ad data.
- Create visually compelling presentations showcasing paid ad, annual and seasonal promotion, and monthly digital media team performance.
- Maintain accurate and up-to-date website content, including prayer schedules, mass timings, and testimonies.
- Optimize website for search engines (SEO) through on-page and off-page strategies.
- Utilize Hubspot CRM for landing page management and SEO optimization.
- Develop and execute engaging content across multiple social media platforms (YouTube, Facebook, X, Twitter, Instagram).
- Monitor social media analytics to inform strategy adjustments.
- Coordinate live streams for UK Mass, Ireland Mass, German Mass, and other special events.
- Manage Google My Business listings and ensure accurate event information.
- Maintain up-to-date Wikipedia content and linked data.
- Collaborate effectively with the team to achieve overall marketing objectives.
- YouTube Copyright Claim submission and follow-ups ,Other works as assigned by team/HOD
Job Details
- Job Location: Windfall Productions PVT LTD, Infopark Koratty, India
- Career Level: Intermediate Level
- Employment Status: Full Time
- Experience: 2-4 years
- Residence Location: India